The CX Index.

India’s Benchmark.

500 companies. 11 industries. 4 CX pillars. One report that changes everything.

Make CX a national and CEO agenda in India

Nasscom and Twimbit present India’s first national CX Benchmark Program, with Kyndryl as Technology - Transformation Services Partner

Why participate

Receive a copy of The State of CX India 2026 report

Understand best practices in CX across key industries

Opportunity to gain recognition as a CX star

Exclusive invitation to the State of CX India 2026 launch and gala night

Evaluation on the four CX Pillars

The National CX Index measures how India’s businesses deliver experience — across 4 critical pillars of customer experience.

Digital experience

Personalization, tech platform maturity, self-service capabilities, and security.

Service experience

Omnichannel options, support accessibility, contact center innovation, and resolution satisfaction.

Brand experience

CX integration in brand promise, seamless digital-support strategies, and social media engagement.

Employee experience

Training programs, empowerment tools, and innovation culture.

Rating on Twimbit Exceptional CX Mastery Scale

Emerging

Approaching

Proficient

Advanced

Exceptional

Download the State of CX India 2025 Report

Get access to exclusive insights and company-level benchmarking data for 400 companies across 10 industries.

Download report

Report overview

The State of CX Stars 2026 Program

Kick off research

May ‘26

Data collection

May-Oct ‘26

Survey reach out and response analysis

Aug-Oct '26

Final analysis and report writing

Oct 2026

Report launch at The State of CX 2026

10th Dec '26

Be a part of India’s largest CX Benchmark.

Take the survey

CX Star award winners 2025

View all the star performers from last year’s State of CX India report.

View all winners

Winners & Categories

Discover the award winners and top performers in CX excellence for 2025 in India.

View all winners

View CX ratings/results

CXO Advisory Council

Highlights from 2025

Experience the highlights, conversations, and celebrations that shaped The State of CX 2025 India report launch and awards

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Newsroom

18 Nov 2025

The State of CX India 2025: What India Inc. Is Doing to Drive Exceptional CX

ET BrandEquity

6 Nov 2025

The State of CX India 2025: Nasscom x Twimbit

Nasscom

Nov 2025

nasscom insights | Prajwal Pandey, Deputy Manager | State of CX India 2025

Listen now

Twimbit CX Stars podcast

Exclusive conversations with leaders from the The State of CX 2025 India report.

23 July 2026

How Axis Bank Is Building a Culture of Customer Obsession | Shruthi Bopaiah

Listen now

View more CX Stars podcasts

Frequently asked questions

1. What is the State of CX India 2026 report?

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The State of CX India 2026 is India’s definitive benchmark, covering 500 companies across 11 industries and four critical pillars: Digital, Service, Brand, and Employee. Our aim is to spotlight how Indian enterprises are redefining customer experience in a rapidly evolving landscape.

2. What is the State of CX India 2026 launch?

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This event is a landmark in benchmarking and celebrating excellence in customer experience across India, bringing together industry visionaries and national leaders. It will be taking place on 10th December, 2026 at the Grand Hyatt Mumbai, India.

3. Who will be attending the event?

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The launch event will comprise of over 100 industry leaders such as CEOs, Chief Digital Officers, Chief Marketing Officers, Chief Customer Experience Officers, Head of Customer Service Experience & Management.