The State of CX India 2025 report is live.

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Top 10 CX Stars

Best In-Class Companies

BEST IN-CLASS

Banking & Financial Services

Axis Bank

BEST IN-CLASS

Healthcare

Tata 1 mg

BEST IN-CLASS

Media & Entertainment

JioHotStar

BEST IN-CLASS

Best in-class Automobile

Tata Motors Passenger Vehicle

BEST IN-CLASS

Insurance

HDFC Life Insurance  

BEST IN-CLASS

eCommerce

Myntra

BEST IN-CLASS

Retail

HUL (Hindustan Unilever Limited )

BEST IN-CLASS

Travel and Hospitality

IHCL

BEST IN-CLASS

Logistics

Blue Dart Express

BEST IN-CLASS

Telecom

Bharti Airtel

Best CX Practices

E-COMMERCE

Hyperpersonalisation

Amazon India

E-COMMERCE

Gamification

Zomato

TRAVEL & HOSPITALITY

Self-Service Innovation

DigiYatra

E-COMMERCE

Customer Journey Innovation

Swiggy

TRAVEL & HOSPITALITY

AI Innovation

MakeMyTrip

RETAIL

Omnichannel Experience

Reliance Retail

INSURANCE

Customer Delight

Bajaj General Insurance  

E-COMMERCE

In-Store Experience Excellence

Lenskart

BANKING & FINANCIAL SERVICES

Connected Ecosystem

PhonePe

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Explore benchmarked companies

Honda Cars India Ltd.

Automobile
CX Star level
Proficient
CX Star rating
3.49

Bajaj Auto Limited

Automobile
CX Star level
Proficient
CX Star rating
3.50

Aditya Birla Capital

Government / PSU
CX Star level
Proficient
CX Star rating
3.71

Swiggy

Food apps
CX Star level
Proficient
CX Star rating
3.67