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The CX Index.

India’s Benchmark.

400 companies. 10 industries. 4 CX pillars. One report that changes everything.

India’s CX Index 2025

3.17

Out of 5

400 companies to benchmark across 10 industries

Evaluation on the CX pillars

Digital experience

Personalization, tech platform maturity, self-service capabilities, and security.

Service experience

Omnichannel options, support accessibility, contact center innovation, and resolution satisfaction.

Brand experience

CX integration in brand promise, seamless digital-support strategies, and social media engagement.

Employee experience

Training programs, empowerment tools, and innovation culture.

Rating on Twimbit Exceptional CX Mastery Scale

Emerging

Approaching

Proficient

Advanced

Exceptional

CXO Advisory Council

Companies to benchmark

State of CX India program

Kick off research

May ‘25

Data collection

May-Oct ‘25

Survey reach out and response analysis

June-Oct '25

Final analysis and report writing

Oct 2025

Report launch at The State of CX 2025

6th Nov '25

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