The CX Index.
India’s Benchmark.
400 companies. 10 industries. 4 CX pillars. One report that changes everything.
India’s CX Index 2025
3.17
Out of 5
400 companies to benchmark across 10 industries
Evaluation on the CX pillars

Digital experience
Personalization, tech platform maturity, self-service capabilities, and security.
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Service experience
Omnichannel options, support accessibility, contact center innovation, and resolution satisfaction.
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Brand experience
CX integration in brand promise, seamless digital-support strategies, and social media engagement.
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Employee experience
Training programs, empowerment tools, and innovation culture.
Rating on Twimbit Exceptional CX Mastery Scale
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Emerging
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Approaching
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Proficient
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Advanced
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Exceptional
State of CX India program
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Data collection
May-Oct ‘25
Survey reach out and response analysis
June-Oct '25
Final analysis and report writing
Oct 2025
Report launch at The State of CX 2025
6th Nov '25